El Conquistador merges with Reflejos

Bilingual newspapers El Conquistador and Reflejos jointly announced in July the signing of an alliance that will consolidate the sales and marketing operations of these premier suburban publications. A single weekly edition, published under the Reflejos nameplate and operated by Daily Herald Media Group, will begin with the publication date of August 6, 2011.

Previously, El Conquistador and Reflejos independently served Latino readers across the Chicago suburbs. Reflejos is a subsidiary of Paddock Publications, Inc. and part of the Daily Herald Media Group.

Under the terms of the agreement, editorial operations of El Conquistador will be assumed by the editors of Reflejos. The respective advertising teams at Daily Herald Media Group and Shaw Suburban Media will work together in the future on the sales and marketing efforts. Reflejos, through this alliance, will be the clear suburban leader in news and information for suburban Chicago’s Latino community.

Reflejos Bilingual Journal has served the Chicago suburban Latino market for 20 years. Reflejos reaches over 230,000 (CVC Audit) suburban Latino readers each week. The bilingual format appeals to first-, second- and third-generation Latinos, which reflects a majority of the readership demographics in suburban Latino households as well as high school/college/ESL students.

"Reflejos is already an outstanding product,” said John Rung, Chief Operating Officer for Shaw Suburban Media. “The extended reach and additional content provided through El Conquistador will make Reflejos an even more powerful vehicle for information and marketing. We also are excited that this project will extend the partnership between Paddock and Shaw."

The alliance between these two strong publications serving the suburban Latino market grows a partnership that started last spring with a printing agreement between the Daily Herald Media Group and Shaw Suburban Media, said Scott Stone, senior vice president and general manager for the Daily Herald Media Group and Reflejos. “Together we will publish the strongest Latino publication for readers and advertisers in the Chicago metropolitan area.”

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